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Antimicrobial activity of selected natural extracts
Šandová, Lucie ; Veselá, Mária (referee) ; Zemanová, Jana (advisor)
The aim of the bachelor thesis was to determine antimicrobial activity of selected natural extracts, specifically three model extracts made from purple coneflower (Echinacea purpurea) and four commercial extracts – true lavender (Lavandula angustifolia), lemon balm (Melissa oficinalis), echinacea herbal drops (Echinacea purpurea) and echinacea extract (Echinacea purpurea) with ginger, against selected microorganisms. Theoretical part is focused on description of bioactive substances that are found in plants. It also describes extraction methods used for obtaining extracts from plant materials, methods for determining antimicrobial activity and then the use of natural extracts in food and cosmetic industry. In experimental part, antimicrobial effect of the extracts was tested against gram-negative bacteria Escherichia coli, gram-positive bacteria Bacillus cereus and yeast Candida glabrata. For determination of the antimicrobial activity, two methods (hole method and disc diffusion method) were used and compared. The highest antimicrobial activity against selected microorganisms was showed by commercial extract of lemon balm, which contains lot of geraniol and citroneloll. Significant antimicrobial activity had also been shown by commercial extract of true lavender. On the contrary, extracts from Echinacea had not shown any antimicrobial activity against selected microorganisms.
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Marketing strategy of Codex Labs on the Czech market
Pavlíček, Filip ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
The aim of this bachelor's thesis was to evaluate the marketing strategy of the cosmetics company Codex Labs and to propose improvements in relation to its typical customer. However, such data was not available, so the next objective of the research was to define this customer. The target group of Codex Labs was determined on the basis of a questionnaire survey in which 122 Czechs participated. Respondents were selected using stratified random sampling based on highest educational attainment and gender. A SWOT situational analysis of the external and internal environment was used to assess the current marketing strategy of the brand. The marketing strategy categories evaluated were defined using the marketing mix theory, supplemented with elements of social marketing. The results of the questionnaire survey showed that the typical Codex Labs customer is a woman aged 25-34 who is actively interested in ecology and healthy living. This customer is happy to pay extra for organic packaging and natural ingredients, but insists that such products are just as effective as conventional ones. The analysis of the current marketing showed that Codex Labs has a well-adapted distribution strategy, brand positioning and strong social networks. However, in order to maintain its place in the market, the company...
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Antimicrobial activity of selected natural extracts
Šandová, Lucie ; Veselá, Mária (referee) ; Zemanová, Jana (advisor)
The aim of the bachelor thesis was to determine antimicrobial activity of selected natural extracts, specifically three model extracts made from purple coneflower (Echinacea purpurea) and four commercial extracts – true lavender (Lavandula angustifolia), lemon balm (Melissa oficinalis), echinacea herbal drops (Echinacea purpurea) and echinacea extract (Echinacea purpurea) with ginger, against selected microorganisms. Theoretical part is focused on description of bioactive substances that are found in plants. It also describes extraction methods used for obtaining extracts from plant materials, methods for determining antimicrobial activity and then the use of natural extracts in food and cosmetic industry. In experimental part, antimicrobial effect of the extracts was tested against gram-negative bacteria Escherichia coli, gram-positive bacteria Bacillus cereus and yeast Candida glabrata. For determination of the antimicrobial activity, two methods (hole method and disc diffusion method) were used and compared. The highest antimicrobial activity against selected microorganisms was showed by commercial extract of lemon balm, which contains lot of geraniol and citroneloll. Significant antimicrobial activity had also been shown by commercial extract of true lavender. On the contrary, extracts from Echinacea had not shown any antimicrobial activity against selected microorganisms.
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Promblems of cosmetic products for children on the Czech market.
LISÁ, Diana
The thesis deals with problems of cosmetic products for children available on the Czech market.The thesis aims to analyse whether cosmetic products for children contain substances that can harm health by its adverse effects. These research questions were chosen. 1. Is the health of children being endangered by cosmetics? 2. Is there a difference from the point of view of health threats caused by undesirable substances both of common and natural cosmetic? The thesis is divided into the theoretical and the practical part. The theoretical part examines the historical development of cosmetics and focuses on skin diseases that can be often caused by cosmetic products. It also defines concepts and legislation in terms of cosmetics and differences between common and natural cosmetics available. The practical part is devoted to the composition of the products and to the content of the harmful substances destined for complexion of children. By means of quantitative examination through questionnaires given to parents of children, data on the issue of children's cosmetics were obtained. The output assessment resulting from the research proves the low awareness of respondents in terms of certified natural cosmetics, little interest in the composition of children's cosmetics and insufficient education as for harmful substances contained in cosmetic products for children. The survey also revealed that 45% of parents have registered adverse effects of cosmetics on children's| complexion.
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Olfactory marketing - the usage of natural and artificially spread aroma in retail stores selling natural cosmetics
Plachá, Linda ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The bachelor thesis "Olfactory marketing - The usage of natural and artificially propagated aroma in retail stores of natural cosmetic products" deals with the usage of olfactory marketing in the field of business and its influence on the customer. Thesis will be divided into two parts - theoretical and practical. The first chapter in the theoretical part, which deals with the brief characteristics and analysis of the current situation of in-store marketing, is an introduction to the theme of the whole work. The second chapter deals with the physiology of smell and emotional memory, which enables in-store marketing to use olfactus as a tool for effective sales promotion. History, principles and olfactory marketing in general are discussed in the last chapter of the theoretical part of this bachelor thesis. In this chapter, the text author deals in with the differences between artificially propagated and naturally fading smells at the point of sale. Olfactory marketing is belong to neuromarketing. Sensory marketing use human senses - taste, smell, sight and hearing. The practical part of the bachelor thesis is divided into four chapters. Each part deals with one of the examined brands and their shops. Chapters contain a brief description of selected brands - history, principles and ideas of the...
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Kultivace vybraného sortimentu léčivých a kořeninových rostlin v podmínkách ekologického zemědělství
Vorlíček, Čestmír
Main purpose of this thesis is to concentrate information about actual assortment medicinal, aromatic and root plants (MARP) in Botanicus Company. From the entire assortment of medicinal plants were chosen these: Calendula officinalis, Lavandula angustifolia, Matricaria recutita, Melissa officinalis, Mentha x piperita, Rosmarinus officinalis, Salvia officinalis, Symphytum officinale. Health, term of reaping and yeild is being monitored due to ensure superior resources for production of natural cosmetics. Also there are silvicultural practices, term of reaping and way of processing in the ecological farming´s conditions. Also overall amount of flavinoids and overall antioxidant capacity. Final results are processed in charts and graphs.
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Strategic analysis of the company Český národní podnik s.r.o.
Vodičková, Lucie ; Špička, Jindřich (advisor) ; Krause, Josef (referee)
The aim of this Master´s Thesis is a strategic analysis of the company Český národní podnik s.r.o. It consists of external and internal analysis on the base of the strategic recommendations are made. The thesis itself is divided into theoretical and practical part. In the first one there is described the methodology. The second one is built on practical analysis. Analysis of external environment is consists of PESTLE analysis, Porter´s model of five competitive forces and description of the field. Internal analysis is built on application of VRIO analysis, value chain analysis, financial and portfolio analysis. Synthesis is carried out using the SWOT analysis. Final strategic recommendations are focused on the supporting the strengths of the company based on SWOT analysis and exploit the perspective opportunities.
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Czech market of natural cosmetics
Kerndlová, Darja ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is focused on Czech market of natural cosmetics. It is divided into three chapters. The first chapter characterizes the concept of natural cosmetics and how the customer can recognize it. The second chapter describes the marketing research. The own marketing research and its outcome are described in the third chapter. The aim of this thesis is to discover what are the Czech consumers aware of the existence of natural cosmetics and what is their attitude to it.
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Analysis of marketing communications of French cosmetic brand on the Czech market
Musilová, Zuzana ; Mikeš, Jiří (advisor) ; Jadrná, Anna (referee)
This work discusses the communication strategy of French natural cosmetics brand, L'Occitane on the Czech market. The aim is to describe the communication mix, analyze previous communications and the possibility of increasing its efficiency and optimization. The theoretical part focuses on marketing mix tools, including promotion (marketing communications). The analysis describes the current communications development, communication mix and factors affecting the optimal combination of communication elements. Attention is also paid to cosmetic industry and its development, focusing on the Czech Republic. The practical part introduces L'Occitane, its brand and product. Then it focuses on brand performance on the Czech market, describes and analyzes the communication mix tools. The conclusion outlines its future direction and possible recommendations, using SWOT analysis.
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